Case study - Wobble Wedges

Wobble Wedges are small plastic shims, used to level table legs or other wobbly pieces of furniture or equipment. They can also be used by plumbers, joiners, builders and DIY enthusiasts.

Wobble Wedges is a subsidiary of the Buttress Group, a successful UK catering equipment business, which also includes CaterBits, CaterParts and Maidaid. The Group, looking to increase its online sales, knew a good internet marketing strategy would be vital to its success.

Problem

Wobble Wedges was already in discussion with IRUN-Banbury regarding InTouch but no decision had been made. After changes were made to the keywords within their website, the company suddenly started receiving hundreds of enquiries for samples. These enquiries were being received as emails, which then had to be input manually into a database. An automated solution was needed – urgently!

Solution

IRUN-Banbury immediately updated the Wobble Wedges website (www.wobblewedges.co.uk) and installed InTouch. Information put into the contact form on the website is now automatically loaded into their InTouch account. The 1000 email addresses which Wobble Wedges had already accumulated were also loaded manually into their InTouch account and they now have a database of more than 2000 prospective customers. This continues to grow on a daily basis.

Wobble Wedges now use InTouch to actively email those who requested samples as they are prospective clients.

The InTouch system eliminates the guess work from any marketing campaign as the user-friendly InTouch interface gives Wobble Wedges instant feedback on their communications. This means they can break down the figures in terms of where the email went, who opened it and what they actually did with it.

Result

Wobble Wedges also had other databases of potential clients which amounted to around 1000 contacts. These have been split into 4 groups of 250 and have been loaded into their InTouch account. These 4 groups are now being used to test different email marketing campaigns to find out which approach is the most successful. The first online orders have been received and negotiations have also begun with the purchasing departments of larger companies who expressed an interest in the product as a result of the email campaigns.

Although it is very early stages, the client is happy with the progress made so far and considers the financial investment made to be insignificant.