Blogs

Google released their 'Penguin' on the 24th April, it's had an impact on roughly 3% of English searches. Forums and blogs across the world have been full of complaints from upset web owners- have you been affected?

Getting started on Twitter can be no easy job for a business, it can takes months to build up a decent level of followers and start getting traction from all your hard work, so here's some tips to help you along...

So by now you've probably upgraded your Facebook profile to the brand new, and slightly controversial, Timeline. Well now it's time for your business page to get the new look too...

On the 31st March all pages will automatically be switched over, whether you're ready or not, so it's worth taking some time to get yourself prepared.

Back in November, Google made some changes to their web indexing system. Google makes about 500 updates a year, but this update had an effect on about 35% of searches, and became known as the ‘Freshness Update’.

The purpose of this update was to give users much ‘Fresher’ results, meaning sites with newer content, would automatically be ranked higher. However, this doesn’t mean you can just keep making slight changes to existing content; Google is looking for fresh content only...

Microsoft has recently announced they are starting a major project to update millions of machines to help improve online security. Globally, Internet Explorer is the browser of choice, with 52% of people using it. So how could the upgrade affect you?

Having the most recent browser installed means the Web is safer, and generally will work better. The upgrade will affect IE users running Windows XP, Vista and 7, and will first be rolled out in Australia and Brazil. However, only those with automatic updates switched on will be included.

Did you know...

Under current UK legislation Commercial Property owners are allowed  to claim back capital allowance tax relief against the plant & machinery (aka fixtures and fittings) element of their property, irrespective of when they purchased the property.

On 26th May 2011 new legislation was introduced which regulares the use of cookies (or any other similar technology).

What is a Cookie?

A cookie is code that is put by a website onto your browser to store information, for example login details, language choice or tracking of sites and/or pages you have visited.

What are the new rules?

Every now and then something catches your eye in the media that leaves you thinking I wish that had been my idea!

That was how it was when we first saw The Marketing Map (created by B2B contact marketing)- which is a diagram based on the London underground, and it provides a great visual aid for organisations who are brainstorming their marketing strategy.

With all the hype about social media, is it just a fad or are there real business reasons to have a Facebook Page? The answer is undoubtedly yes.

Why is that? Put simply, social networking is fast becoming the thing that consumes more time than any other online activity, and in some cases all spare time. It is a massive marketing opportunity to the smart players. With over 400 Million users and rising daily, and on average a user spends an hour per day on Facebook, can you afford not to be on there?