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Blogs

Are You Pinning?

Pinterest is now the third most popular way to share content online, behind Twitter and Facebook. It has rapidly grown and now boats an enormous amount of active users.

The concept is based around images that can be 'Pinned' to collections and shared with others. The most popular categories are Food, Design and Fashion, but there's plenty of other categories to slot into.

If you're a retail business, now is the time to start pinning...

SEO, Meet Usability

Every business wants their website to be #1. They want it to appear at the very top of Google search for all of their targeted keywords, driving thousands of visitors to their site every week. However, achieving this is going to be pretty impossible and hours of time (and a lot of money!) could be used up along the way.

So, instead of focusing on making the search engines happy, why not think about your actual, human site visitors?

Useful Tools for Creating Your Content

SEO, Social Media, Blogging, Email Marketing… They all require a lot of ‘original’ content to be generated in order to be successful, but often businesses struggle in creating ideas for this.

Even if you are an expert in your industry, writing something that people actually want to read can be tricky. But there is help out there from some handy online tools...
 

The Secrets of a Successful Ecommerce Store

It’s easy enough to setup an online business, but having a successful online business isn’t always so simple. There are now thousands and thousands of competitors to think about, each with a slightly different offering from all corners of the world, so it’s not as straightforward as switching on your ecommerce store and waiting for the customers to roll in.

The Future of Social Media?

No time for social media? Too overwhelmed to get started? Then Google may have the solution for you.

Google has taken out a patent describing a social media bot, with the ability to analyze your previous social media messages, email, text and other systems. It will then offer suggestions for new posts, with information about others reactions to help you decide which to send.

Would you trust a Google bot to manage your social media?

The IRUN Guide to Email Marketing

How often do you communicate with your current customers and prospects? If you're not regularly doing so, you're missing out on big opportunities.

Social Media, SEO and Blogging have all come along and email marketing may seem out-dated to some, but it is still a powerful tool that should be central to your online strategy.

If you're not sure where to start, we've put together a quick guide on creating successful email marketing campaigns...

The Holidays Are Coming...

With the festive season quickly approaching, it's the busiest time of year for many businesses and everyone's working hard to sell as many of their products as possible.

You may already be using social media on a regular basis, but it's the perfect time of year to take advantage of Twitter and Facebook to drive sales back to your website.

What do your customers really think of you?

Of customers who write online reviews, how many do you think do it simply to be negative? 20%, 50%, 70%?

Research shows that actually only 4% do this. That means 96% of the time, you'll be receiving honest, constructive feedback that could be greatly beneficial to your business.

Are you regularly asking customers for their feedback? Not only will you pick up some nice testimonials to put on your website, but you'll receive valuable information that can help you to improve your business.

Give Your Social Media a Boost

With the increasingly high levels of competition online, businesses are doing everything possible to make sure they stand out from the crowd, and social media is a quick and easy way to help build this momentum.

But with Facebook, Twitter, Linkedin and many more available to choose from, and millions of businesses worldwide posting updates every single day - how do you make it successful?

Here's some quick tips, to help you give your social media the boost it needs:

Goodbye, Google Keyword Data

Do you regularly check your Google Analytics, analysing which keywords are used to find your website? Well thanks to Google's latest update, you won't be able to for much longer....

Back in 2011, Google began encrypting search data for users' who were logged into their Google accounts, thus resulting in the 'not provided' showing within analytics for site owners. But now, this has been extended, so that every visitor to Google is redirected to the secure search (HTTPS)

So, what does this mean for you?