As your clients are moving from looking at traditional print advertising to online how do you advertise to them to get your brand and products or services in front of them. If you're not on page 1 of Google organically then you might want to take a look at Pay Per click marketing
Why Pay Per Click?
Well, when people are online they are looking for information in two ways, either by asking their Social Circle (yes you need to play there too!) but also they will simply Google what they want. And this is where the magic of Pay Per Click comes into its own, as your advert will appear at exactly the time that your prospect is looking. You can't get better 'cold' advertising than that.
If your advert is crafted well the prospect will click through to your website and providing they find exactly what they want they are easy to convert into a client. If your advert is not created well, or is not absolutely relevant to what the client wants then they probably won't take any action with yo
u, but you only pay when someone clicks through.
Other benefits
For new websites, or particularly competitive environments, this is a great way of launching your company onto the front page of the search results easily and effectively, within a few minutes your ad can be showing.
Also what can be very beneficial to local organisations, you can make sure your ad only shows within a certain geographical area, between certain times of the day. Its subliminal, but if you see the same company a few times on the search results page, you will click through to their website as you will feel you already know that company.
What other advertising can you do?
Banner Advertising
If you are looking for brand recognition then perhaps display advertising is the way forward, this is where your banner add (normally graphical) appears on other websites, the key to this success is where these banners are placed. You need to make sure that the audience will be receptive to the ad, so it needs to be placed on the correct websites, that could be news sites or lifestyle ones or a multitude of others that would work for your sector. You can also look at geographic targeting, demographic targeting and premium placement. This can be very successful if it is properly managed and measured.
Behavioural Advertising
Behavioural advertising is now becoming quite mainstream with the introduction of ads on Facebook, you can cleverly target your audience by gender, age, location and interests. So if you sell products for dogs, how neat is it that you can target anyone who has described themselves as a dog lover, you can even target people on their birthday perhaps with special offers etc. This is one area of advertsing that will grow dramatically in the future.
A word of caution
All advertising needs to be tested and measured, if you are running any kind of advertising campaign online, you need to make sure that it is running to its optimum, and providing you with the kind of conversion rate that makes you want to spend more money and not less!
With all of these schemes you need to be tweaking your funds on a daily basis to make sure your best performing ads are working hard for you 24x7, and when you've got the formula right then stick to it like glue.
Need some help advertising your business online then give us a call we'd be delighted to talk to you.
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