by IRUN Solutions
8. April 2010 17:17
Have you ever wondered what you could easily 'give-away' to your prospects in return for their email address or as an incentive to interact with your company?
The easiest tool to use is an e-book, that you can easily brand and get online quickly. What are the advantages of doing this
- Produce it once and give it away forever
- Use it as a bonus giveaway for your clients
- Its not like a hardcopy, it can be updated and changed as often as is necessary
- You could include advertising in the book for other partners
- You could give it to other businesses to give away joint branded (helps promote you)
- You could even productise it and sell it online
One of our clients e-travelguide (great room and events reservation service for hotels all over the world) uses e-brochures every quarter to highlight popular destinations... take a look at their spring one here
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