by IRUN Solutions
3. April 2010 22:53
We are often scanning the internet for interesting snippets and surveys that re-enforce the need for all of us to embrace the Internet as a valuable vehicle in which to market your business. Historically trades people have been among the main group of people who typically say 'I've got too much work - I don't need any more business - why do I need an internet presence... well the survey from Gradwell might make them rethink.... I've pulled a snippet from the article below and then the link to the complete one for you:
"Undertaken by ICM on behalf Gradwell, the survey asked 2,000 members of the public to identify the tradespeople they trust most and least. 26 per cent named hairdressers as the most trusted, just ahead of driving instructors (18 per cent). 42 per cent trusted car salespeople least, ahead of builders & roofers (21 per cent).
When questioned about the influences on their perceptions of tradespeople, 71 per cent said they would be more likely to trust a tradesperson who had a dedicated business landline rather than a mobile phone. 51 per cent said they would place more trust in someone with a business email address rather than a ‘freemail' email address.
Peter Gradwell said: "No matter what size a business is, it's simple and inexpensive to create a professional image. By using VoIP, users can receive calls on their mobile phone despite the caller ringing a business landline. We can also easily create a business email address, avoiding the need to use freemail, improving their business image."
Read the full article here
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