by IRUN Solutions
18. July 2010 20:19
Every now and then something catches your eye in the media that leaves you thinking I wish that had been my idea!
That was how it was when we first saw The Marketing Map (created by B2B contact marketing)- which is a diagram based on the London underground, and it provides a great visual aid for organisations who are brainstorming their marketing strategy.
Each underground route (that you know as the central line or Piccadilly) actually represents each area of marketing that your business needs to consider when putting a strategy together or perhaps launching a new product, so the central line suddenly becomes advertising, while Piccadilly shows you about everything digital and whilst the list isn't exhaustive, it certainly is just a great starting point for you.
If you go to their website you can see each marketing route separately so that you make sure you're covering all your bases. If you want a copy for yourself just head on over to their website, (you'll have to give them your email address for the download)
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