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IRUN Blog

Welcome to the IRUN Blog

Everyone needs at least a little bit of help to develop and grow their business.

If you are looking for insights on how to ‘stay ahead of your competitors’ and generate a real commercial return on your marketing endeavors we hope you find our blog posts of interest.

All comments are appreciated and please share the posts you find useful.

Monday, March 31, 2014 - 08:55

Pinterest is now the third most popular way to share content online, behind Twitter and Facebook. It has rapidly grown and now boats an enormous amount of active users.

The concept is based around images that can be 'Pinned' to collections and shared with others. The most popular categories are Food, Design and Fashion, but there's plenty of other categories to slot into.

If you're a retail business, now is the time to start pinning...

Pinterest is still fairly new in comparison to Facebook and Twitter, but the company has invested in making the platform as user-friendly and business friendly as possible.

For example, a recent feature allows businesses to display the price, availability, location and a "Buy" link to their product pins.

There are also a selection of 'Buttons' to choose from which allows users to 'pin' products and content directly from your website onto their profiles.

So, what do you need to do?

Once you've got your account all setup and ready to go, it's time to jump in and start pinning. Create some 'Boards' relating to your industry. For example a florist may have different boards for different seasons and occasions.

Pin some of the products from your website, but remember - you want to build a collection and share other users' content too. Take some time to browse the site and pin anything you see as relevant to your boards.

The idea is to portray your branding and share ideas that may inspire others to purchase your products.

 

Take a look at a couple of our customers Pinterest profiles to get some inspiration

Sonnet Interiors Hendy Curzon

 

 

 

 

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Wednesday, March 26, 2014 - 10:13

Every business wants their website to be #1. They want it to appear at the very top of Google search for all of their targeted keywords, driving thousands of visitors to their site every week. However, achieving this is going to be pretty impossible and hours of time (and a lot of money!) could be used up along the way.

So, instead of focusing on making the search engines happy, why not think about your actual, human site visitors?

This doesn’t mean giving up on your targets and forgetting about Google altogether, but simply stepping away from the stats and figures obsession to create a site that people want to visit…

If you’re struggling to get the balance between SEO and visitor usability, then here are some suggestions on how to overcome some common problems…
 

  1. “All of our written content needs to sit above the fold” – Search Engines do look at content above the fold, but it doesn’t always look so pretty on the page for your visitors.

    You could try out expanding text, showing the most important line or heading that then expands to reveal the rest of your text if someone wants to carry on reading. Or a simple ‘read more’ on the end of a short paragraph, linking to a page with a more detailed description can work just as well. Remember to include as many of your targeted keywords in this text as possible, without making it too obvious!
     

  2. “We want to include videos on our website, but Google can’t index this?” – You may miss out on Google reading the written copy on your website, but take advantage of video SEO needs such as titles and descriptions, particularly if your video is being hosted on YouTube.

    Different media on your website will help to engage visitors and keep them on your site for longer. Videos are also a great source of ‘shareable content’ that can be used on your social media and blogs to increase following on these profiles.
     

  3. “We have some legally required text to display on every page – will this be seen as negative ‘duplicate content?” – It can be difficult to distinguish between what Google classes as ‘duplicate content’ or not. Google made a statement last year saying this type of content shouldn’t cause a concern, but you never know when Google are going to change the rules.

    A solution would be too create the text as an image. Users can still see what they need too, you’ll fulfil any requirements and you will rid your site of any excess duplicate content.


There are plenty of other things you can do on your website to keep everyone happy – the main point is to keep adding fresh, relevant content. This satisfies the Google bot’s needs by giving them plenty to index and your users will be encouraged to return to your site to read your blog/ news etc, share it on social media, view new products and ultimately turn into customers.
 

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Friday, January 31, 2014 - 10:29

SEO, Social Media, Blogging, Email Marketing… They all require a lot of ‘original’ content to be generated in order to be successful, but often businesses struggle in creating ideas for this.

Even if you are an expert in your industry, writing something that people actually want to read can be tricky. But there is help out there from some handy online tools...
 

  1. Google Keyword Planner – last year Google made some updates to their Keyword tool, adding in some extra features to give you additional ideas on what to target. Enter your starting point e.g. ‘hairdressing’ and it will return pages of related keywords/ phrases, such as ‘diy haircut’ or ‘children's hairdressing’.

    You can then use these ideas to put together titles and content, with the added benefit of knowing how popular these keywords are and how much people search for them.
     

  2. Google Trends and Alerts – take advantage of the free tools provided by Google and create some ‘alerts’ for relevant topics. You’ll receive an email notifying you of new content posted about this topic and a link to the source.

    Google Trends can be useful in showing you what’s popular at the moment and can be specified to a particular area or time period. This can help you attract more readers who are following these trends.
     

  3. Delicious – if you haven’t heard of Delicious, then it’s worth setting yourself up an account and taking a look around. It’s a similar idea to Google Trends, Delicious allows you to browse through all of the recent popular news and content that everyone’s talking about online.

    You can link it up to your Twitter account and post anything you find interesting straight to your followers.
     

  4. Evernote – Great ideas can be easily forgotten, so Evernote allows you to store content that you find interesting. Gradually build up a collection of interesting pieces throughout the month, so when it comes to putting together your next blog post or news article, you have plenty of inspiration to choose from.
     
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